Sustainability is the buzzword of our generation, leading to businesses and economies around the world considering how to best reduce or prevent emissions linked to human activities. In fact, a study by IMD stated that 62% of executives considered a sustainability strategy necessary to remain competitive, whilst 22% believed it was needed for the future. Today, organisations are taking this one step further by aligning their long term business strategy and green efforts, as it has become increasingly evident that sustainability needs to become a core part of modern business.

What’s more, the events of 2020 have accelerated sustainability trends that were already starting to emerge across different sectors. Despite being one of the most unprecedented years in history, the global pandemic helped create a greater awareness of sustainability and highlighted the impact that we are having on the environment. Consumer preferences are now strongly impacted by sustainability, while investors are looking for ethical investments and job seekers want to work for socially responsible companies. As a result, strong, clear and concise strategies need to be communicated to these stakeholders to demonstrate that the business is committed to long term sustainability. Learn more.